Pointbreak Sports

Sports & wellness platforms, built by athletes, not agencies.

You know your community better than anyone. We help you turn that into a platform that scales and makes money.

Let's talk
We build
Recruiting platforms/Training apps/Marketplaces/Club & league tools/Online programming/
What we do

A few ways we can work together.

Some folks want a partner. Some just need a game plan. We're happy to help either way.

01 · Our platforms

What we're building next.

We find sports and wellness markets that are taking off and build the platforms they're missing. Always open to the right sponsors, investors and early partners.

Recruiting platformsTraining appsMarketplacesClub tools
02 · Build it together

Your idea. Our team.

You've got the audience and the know-how. We bring the product, the tech and the launch plan, and we share the risk and the upside with you.

EquityRevenue shareFull build team
03 · Advice & strategy

Quick wins, real plan.

We help fitness and wellness brands find the money they're missing and fix the systems slowing them down.

Ask about advisory
The playbook

Same four moves on every launch.

Our product, yours, or one we build together, every launch runs the same way. Revenue and tech from one team, both sides of the ball.

01

Find the Market

We find the opportunity in your market before we build anything.

02

Set Up the Stack

Simple systems that just work, so you can focus on your people, not your software.

03

Build the Platform

Our own team designs it, builds it and ships it. You always know who's working on your stuff.

04

Launch & Grow

Go-live is the starting line, not the finish. We stay in it with you for sales, sponsors and growth.

Our partnership model

You don't need a big budget to launch.

Here's how a partner launch works.

How it works
01

You bring the audience

Your community, your brand, your know-how. The stuff you can't buy or fake.

02

We bring the build

Strategy, design, development and launch. One team, start to finish.

03

Reduced fee + equity

We keep your up-front cost low and bet on the results with you.

04

We grow it together

Launch is just the start. We're in it for the long run, right next to you.

For you

What our partners get

Launch without a big check.
We keep your up-front cost low.
We partner with you.
And we only win big when you do.
Same team from day one.
The people who start it are the people who launch it.
You own the community and relationships.
We're your silent tech partner.
For us

Why we work this way

As your partner, we chase results with you.
We have a vested interest in your success.
Your community is the real asset.
A community that shows up for you is worth more than any code we write.
We're in it for the long haul.
We're not here for a quick project. We're here to build something that lasts.
Experience you can lean on.
We've done this across sports, fitness and wellness. You get the benefit of our experience.
Our work

Coming Soon...

A coach leading a class at Invictus Fitness
Partner launch
App launching fall 2026

The Invictus Go App

A partner launch with a functional fitness gym. We rebuilt their online programming, cleaned up their tech stack and found new online revenue lines. Now we're co-launching Invictus Go, a branded training app with five tracks and benchmark workouts, on a revenue share.

Partnership Revenue share App build Tech stack
A flag football quarterback throwing a pass at sunset
Our product
Launching 2026

The LockedIN Flag Football Platform

Our own recruiting platform for women's flag football. It connects athletes to new college programs popping up as the sport continues to take off.

Product strategy Platform build Go-to-market
Track record

Some of our work.

Results from the brands we've built and the ones we've helped grow.

01
0 → 153K+

Took a brand-new wellness app from zero to 153,000+ users within a year. We handled the build, the launch and the marketing engine behind it.

02
Revenue Builds

Most brands have more revenue in their community than they realize. We've helped fitness and wellness companies uncover it and turn it into steady, recurring income.

03
Golf

Took a golf training program created and used by PGA pros and turned it into a live platform. We designed the experience, built the tech and got it into golfers' hands.

04
Youth Soccer

Developed a youth soccer training platform for players, parents and coaches. It turns practice into a clear path with drills, progress and accountability built in.

05
Fractional CTO

Served as fractional CTO for a top-5 CrossFit brand. We cleaned up a messy tech stack, rebuilt their online programming and set them up to scale.

06
Social Media Platform

Designed and developed a members-only social platform for a self-development group. Community, content and conversation, all under their own brand.

Jim Simcoe, founder of Pointbreak Sports, on the coast
About

Meet the founder.

I'm Jim. I've spent 22 years in fitness, wellness and sport tech. I started Pointbreak Sports because I kept seeing great health and wellness communities stuck with bad tech.

Our team has 25+ years in app and software development, and we handle design, build and launch ourselves.

Me in 15 words: father, husband, surfer, author, CrossFitter, fish taco fanatic, RHCP lover, left-handed Aries from Boston.

22 yrs
in fitness, wellness and sport
35+
platforms built
153K
users in year one on a wellness launch

Let's talk.

Tell me about your community and what you want to build. If it's a fit, we'll figure out the best way to work together. If it's not, I'll point you in the right direction.

Let's talk or email jim@pointbreaksports.com